Marketing

Marketing that has to earn its keep.

SEO, Google Ads and Meta Ads, run by a specialist for a flat monthly fee and judged on enquiries and sales, not on how impressive the dashboard looks.

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The channels

Five ways to be found, chosen and measured.

Three core channels, plus two specialisms delivered inside an SEO retainer because people search for them separately.

01 / Search SEO Technical, on-page, content and local SEO for UK businesses, run for a fixed monthly fee and judged on enquiries, not vanity rankings. See how it works 02 / Demand Google Ads Google Ads and PPC managed by a specialist: built around real enquiries and sales, for a flat monthly fee, with ad spend paid separately. See how it works 03 / Attention Meta Ads Facebook and Instagram advertising that creates demand, managed for a fixed monthly fee and judged on commercial results. See how it works

The two specialisms below are not separate retainers. They are part of the SEO work, with their own pages because people search for them separately.

04/

Local SEO

Local SEO for businesses that genuinely serve a defined area, with honest limits on what proximity, reviews and a good profile can achieve.

See how it works 05/

AI search

A practical, sceptical approach to being found in AI answers: sound SEO foundations, a few specific checks and no promises about citations.

See how it works
A useful distinction

Channels are tools, not a strategy.

Search captures demand that already exists. Paid social can create it. Neither excuses a weak offer or a website that leaks sales, which is why SMB starts by asking what a customer is worth and where the leaks are, before it asks for budget.

SEO or paid search? The helper Google Ads budget check
Before you decide

Read the evidence first.

Argument · Paid media

Your Google Ads leads aren't turning into customers. The ads may be fine

Why Google Ads leads fail to become customers, and a six-step way to find out whether the problem is tracking, targeting, the offer, your response or your sales process.

Read Guide · Paid media

How much does Google Ads management cost? Fees, ad spend and what is easy to confuse

What Google Ads management costs in the UK: flat, tiered and spend-based fees from a dated supplier sample, how ad spend is separate and what to check in a quote.

Read Framework · Search and AI search

SEO or PPC for a small business? Choose by cash, time and margin

A framework for choosing between SEO and PPC for a small business: speed, cost behaviour, control and risk, with situations where each wins and where neither does.

Read
The other door

Is it a marketing problem at all?

Sometimes the best next move is not more traffic. It is a sharper offer, a better follow-up or one person accountable for marketing priorities.

Walk through to the Business side
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