Tool

Google Ads budget check

Does a daily budget have a realistic chance of paying for itself? Replace the example numbers with your own. Everything is calculated in your browser, and nothing is sent anywhere.

Your numbers

These are examples, not benchmarks. Use your own figures wherever you can.

Spend and clicks
Google’s Keyword Planner shows estimates for your searches. Costs per click in commercial UK markets vary enormously.
What happens after the click
Enquiries means genuine ones: calls, messages or forms from people you could realistically serve.
Profit, not revenue: what is left after the cost of delivering. Use the first-sale figure unless repeat business is reliable.
Optional
Leave at 0 to look at ad spend only.

What the numbers say

What you would need to believe

This is arithmetic on your inputs, not a forecast. Real accounts vary from month to month, and a few conversions can swing every ratio. Read why ad spend and management fees are separate.

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