Good work does not require pretending there are fifty people behind a three-page proposal.
SMB combines hands-on search and advertising experience, commercial judgement and a small network of trusted collaborators when a specific brief needs extra expertise. A finance adviser leads their own work independently, and creatives take part on a scoped, availability-dependent basis. We do not claim permanent departments or headcount.
Our core work is SEO, Google Ads and Meta Ads. Strategy, senior marketing leadership and selective business-related projects extend the picture when there is a genuine fit. We are not an everything-for-everyone creative factory, a magic ranking machine or an excuse to buy a larger marketing stack.
On this site each letter has a colour of its own, taken from the logo.
The offer. The margin. The people taking the calls. The website. The business model.
Those are not somebody else’s problem when you are making marketing recommendations.
A campaign can be built well and still fail. The price may be wrong. The enquiry may sit unanswered for two days. The website may lose people at the last step. Looking only at the channel misses all of that, so SMB looks at the commercial context around a channel, and says what it sees, without pretending to run the whole business. Client decisions remain the client’s.
We would rather have a thoughtful disagreement about a real constraint than sell another dashboard view.
Defined scope, practical delivery and honest explanations of what has actually changed.
Clear account access, decisions, budgets and reporting, without inventing certainty we do not have.
The answer may not be a larger ad budget. We should be prepared to tell you that.
Specialist contributions only when the scope needs them, with responsibilities agreed.
UK businesses looking for direct, intelligent marketing support are our natural home.
Mainly established UK SMEs. Smaller businesses and start-ups are welcome where scope, fee and attitude line up. SMB does not actively pursue large corporates. The detail is in how we work.
Marketing judgement formed inside real businesses, in sectors including automotive, trades, IT, retail and servicing, is why SMB values grounded conversations, sensible priorities and the freedom to challenge a weak assumption. We are happy to have a strong creative opinion, and equally happy to change it when better evidence appears.
“Marketing and Business are not two separate planets. The best work happens when they start speaking to each other.”
Different sectors. Different business challenges. Different levels of responsibility. A selection of the engagements that have informed the way SMB approaches marketing.
Direct client engagements and earlier brand-side work. The scope of each relationship varied; this selection does not imply a uniform agency contract with every organisation.
Regional automotive marketing
Integrated marketing and creative direction
Paid acquisition and search
Website redevelopment and SEO
Regional brand-side content
Google Ads and conversion measurement
Website and local SEO
E-commerce technical support
Search, advertising and digital delivery
Design and marketing collaboration
Search advertising and tracking
Automotive content and campaigns
Four examples showing the range of work — commercial, creative and technical — behind the experience.
Integrated marketing involvement for a Hong Kong jewellery retailer, from creative planning and campaign delivery to coordinating external specialists. The responsibility extended well beyond managing individual channels.
Marketing direction · Creative coordination
Google Ads and Meta Ads management for a UK outdoor clothing business, with search-related support. Campaign work connects advertising activity with the practical demands of an online shop.
Google Ads · Meta Ads · Search
Website redevelopment and local search work for a garage-door business, combining technical improvements, locally relevant pages and ongoing website support.
Website · Technical SEO · Local SEO
Paid-search management and conversion measurement across two distinct Hong Kong businesses. Campaign structure and tracking reflect how potential customers ask questions and make contact.
Paid search · GTM · Conversion trackingA selection, not an exhaustive client history. Regional brand-side engagements are distinguished from direct work by their descriptions.
Tell us about the real situation. That is more interesting than a generic request for a quote.
WhatsApp is the quickest route. We do not run a 24/7 service or promise instant replies.
