SMB Knowledge Hub https://smb-marketing.agency/knowledge/ Straight answers on buying and running SEO, paid media and marketing, from SMB. en-gb Your Google Ads leads aren't turning into customers. The ads may be fine https://smb-marketing.agency/knowledge/google-ads-leads-not-turning-into-customers/ https://smb-marketing.agency/knowledge/google-ads-leads-not-turning-into-customers/ Fri, 13 Nov 2026 00:00:00 GMT Why Google Ads leads fail to become customers, and a six-step way to find out whether the problem is tracking, targeting, the offer, your response or your sales process. How much does Google Ads management cost? Fees, ad spend and what is easy to confuse https://smb-marketing.agency/knowledge/how-much-does-google-ads-management-cost/ https://smb-marketing.agency/knowledge/how-much-does-google-ads-management-cost/ Fri, 13 Nov 2026 00:00:00 GMT What Google Ads management costs in the UK: flat, tiered and spend-based fees from a dated supplier sample, how ad spend is separate and what to check in a quote. How much does SEO cost in the UK? Why the honest answer is a range of ranges https://smb-marketing.agency/knowledge/how-much-does-seo-cost-uk/ https://smb-marketing.agency/knowledge/how-much-does-seo-cost-uk/ Fri, 13 Nov 2026 00:00:00 GMT UK SEO prices explained with a dated sample of supplier prices, what drives the difference, the questions to ask about a quote and the warning signs. SEO or PPC for a small business? Choose by cash, time and margin https://smb-marketing.agency/knowledge/seo-or-ppc-for-a-small-business/ https://smb-marketing.agency/knowledge/seo-or-ppc-for-a-small-business/ Fri, 13 Nov 2026 00:00:00 GMT A framework for choosing between SEO and PPC for a small business: speed, cost behaviour, control and risk, with situations where each wins and where neither does. Moving your website without losing your search visibility: a practical checklist https://smb-marketing.agency/knowledge/seo-website-migration-checklist/ https://smb-marketing.agency/knowledge/seo-website-migration-checklist/ Fri, 13 Nov 2026 00:00:00 GMT A practical website migration SEO checklist: URL inventory, redirect mapping, staging safeguards, launch-day checks and monitoring, based on Google’s own guidance. What is a fractional CMO? Roles, limits and what it costs in the UK https://smb-marketing.agency/knowledge/what-is-a-fractional-cmo/ https://smb-marketing.agency/knowledge/what-is-a-fractional-cmo/ Fri, 13 Nov 2026 00:00:00 GMT What a fractional CMO does, how it differs from an adviser, an agency and a full-time hire, what the mandate should say, and a dated sample of UK provider prices.